Shine is one of Hong Kong’s renowned high-end multi-brand fashion stores, known for bringing pioneering foreign brands to Hong Kong clientele. The Shine Fashion Store in Shenyang responds to the ever changing trends in fashion; between the regular and irregular. The interior has a unique identity, prioritising process, craft and innovation, while pushing the tension between what is handmade and what is machine made. It has sharp and clean aesthetic featuring geometric shapes created by volume and void within the irregular pentagonal floor plan. Each brand is displayed within a geometric unit. The design of each unit starts from a common cell and modified to form an irregular variant.
LOCATION | Shenyang, China. 2011
PROGRAMME | Multi-brand fashion store
CLIENT | Shine Trading (HK) Ltd.